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Passing the Toothbrush Test in Real Estate Every professional has a simple daily ritual they never skip: brushing their teeth. Morning. Night. Non-negotiable. You do it because it keeps you clean, presentable, and healthy. You don’t wait until there’s a problem. You do it because consistency prevents problems. Your business needs the same type of care. Most agents work in  their business but rarely work on  their business. They chase new leads, jump into transactions, respond

The real estate industry has changed. Buyers no longer attend open houses to “see if they like the home.” They’ve already seen the photos, the floor plan, the drone footage, and, in many cases, the entire walkthrough online. They’ve formed their opinions long before they step through the front door. So if the home isn’t the primary reason they’re showing up anymore, what is? They’re evaluating you. Open houses are no longer about attracting buyers for that specific property.

Today’s marketplace is changing faster than any of us imagined. For decades, real estate agents relied on word-of-mouth and personal referrals. Then came Google searches. Then online reviews. And now, we have a new reality: People are asking AI engines for real estate guidance. ChatGPT. Perplexity. Claude. Grok in the car. Gemini. Consumers are turning to these tools for answers, recommendations, and even decisions. That shift flips the entire industry. If AI is the source pe

Driving Visibility With Strategy and Execution The biggest challenge in our industry today isn’t knowledge. It’s attention. Your digital storefront may look great, but without consistent traffic, it’s invisible. Search engines, including AI platforms like ChatGPT, Gemini, Perplexity, Grok, and Claude, are now ranking and recommending brands based heavily on signals of relevance. One of the strongest signals: website traffic. That means your business is either rising or fallin

Why Time Management Is Really About Chance, and How to Beat It We like to believe success is a clean formula: learn more, plan more, perfect more. But after decades in this business, here’s the truth: outcomes are messy. Deals land by chance. Introductions happen by chance. Timing breaks your way, by chance. You cannot control chance. What you can  control is whether you were present when chance showed up. That’s the work: show up, be here, and last long enough for chance to

Consistency is undefeated. The goal isn’t to be the best, it’s to be the only name your database thinks of when real estate comes up. This guide turns my training into a simple, repeatable system your future self can run without friction. 1) Clean First: Turn a List into a Living Database Why: You can’t personalize what you haven’t organized. If you don’t know who’s in your database, you can’t serve them. In Swarm (today): Audit Merge duplicates. Delete junk (info@ emails, fa